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Parasocial Theory in Communication by the Gayle Stever

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Parasocial concept try a segmet of query which was principally pursued inside the interaction knowledge, regardless of if work in psychology, sociology, and you will associated disciplines might have been complete too. The concept originated from 1956 on blog post “Bulk Correspondence and Para poder-Social Correspondence” by Donald Horton and you may R. Richard Wohl where the writers suggested that tv specifically, also mass media overall, had lay members of connection with those who had been in earlier times unknown and you will unknowable till the existence out-of graphic news. Celebrities/celebs had stayed in advance of tv, but what altered with the introduction of tv sets on way of living bedroom out-of mans residential property is actually one now it had been possible in order to keeps a good parasocial communications in a face-to-deal with way having someone whose picture and you will identity got invaded the newest confidentiality of one's own household.

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